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SPORTS BETTING

Canada – Playmaker Capital announces shareholder approval of acquisition by Better Collective

By - 23 January 2024

Playmaker Capital, the digital sports media company that delivers authentic content experiences through its portfolio of sports media brands, is pleased to announce that holders of its common shares have voted in favor of the previously announced acquisition of Playmaker Capital by Better Collective.

Playmaker Capita, headquartered in Toronto, owns and operates prominent sports media brands such as Futbol Sites, Yardbarker and The Nation Network. Over the past years, Playmaker Capital has acquired and integrated popular sports media brands in order to engage sports fans through authentic sports content and provide strong results to its advertising partners across the Americas. Combined, its portfolio of digital sports media brands has attracted a monthly average of more than 200 million visits and commands a social media following of more than 180 million across Facebook, Instagram, YouTube, TikTok and X.

The completion of the arrangement requires the approval of at least two-thirds of the votes cast at the Meeting in person or by proxy by company shareholders; and a majority of the votes cast at the Meeting in person or by proxy by Company Shareholders, excluding votes of persons whose votes must be excluded in accordance with Multilateral Instrument 61-101 – Protection of Minority Security Holders in Special Transactions. The arrangement is expected to close in early February.

Jesper Søgaard, Co-founder & CEO of Better Collective, said: “Acquiring Playmaker Capital is in many ways transformational for Better Collective and will be an important milestone in our journey towards becoming the leading digital sports media group. Upon closing of the acquisition, we will significantly grow our audience and reach a larger segment of generalist sports fans. For years, Playmaker Capital has built incredibly strong sports media brands and excited sports fans across the Americas with high-quality sports content, cultivating a loyal and dedicated following. The skilled team behind Playmaker Capital brings a unique set of media competencies that will boost our organization. Saying that I am excited to welcome the new team to the Better Collective group would be an understatement.” 

The acquisition aligns with Better Collective’s strategy of owning and operating leading national sports media brands, and strengthens the group’s position as a preferred partner for businesses aiming to activate their brands in a relevant and engaging sports context.

Futbol Sites is a top-ranked, South American digital sports media group with an audience of more than 180 million monthly visits from sport fans. Futbol Sites’ extensive portfolio of web, social, video, and podcast properties are fan favorites for sports enthusiasts and communities across every major sports market in South America. Futbol Sites’ media brands – among others -include Bolavip, Cracks, SomosFanaticos, and RedGol. 

Yardbarker is a popular US sports and entertainment media, attracting more than 13 million monthly visits. Through a combination of an in-house editorial team and more than 300 content syndication partner sites, Yardbarker publishes more than 40,000 full-text articles per month. The Morning Bark is Yardbarker’s daily email newsletter, reaching more than 400,000 subscribers.

The Nation Network (TNN) includes the marquee brand Daily Faceoff, a hockey focused sports media with a large, loyal audience actively consuming content across all channels. TNN also caters for hockey fans on a more localized basis, with team specific sites and bespoke content in every major Canadian sports market. Alongside web properties that generate more than 6.5 million monthly visits, TNN’s portfolio also includes 25+ podcasts that generate more than 1 million monthly streams.

In addition to the highlighted sports media brands, Playmaker Capital also operates Wedge, a Paid Media division with a core focus on the US market, which will be integrated into Better Collective’s best-in-class Paid Media division. Wedge specializes in employing unique and proprietary user acquisition strategies and runs various web properties specifically curated to deliver audiences directly to regulated online sportsbooks.

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