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SPORTS BETTING

Canada – PointsBet and Strive Gaming forge strategic partnership

By - 19 December 2023

PointsBet, a pioneering force in live sports betting and known for its leading technology, has announced an upcoming, groundbreaking long-term collaboration with Strive Gaming, setting the stage for a transformative upgrade to the Canadian iGaming landscape in early 2024.

In a strategic move poised to amplify growth within the competitive Canadian iGaming sector, PointsBet will leverage Strive Gaming’s cutting-edge technology platform. This visionary alliance is designed to bolster PointsBet’s internal capabilities, seamlessly complementing its existing renowned technology stack, and ultimately culminating in the development of a world-class online casino experience for users.

The partnership with Strive Gaming will empower PointsBet to diversify its casino offering by seamlessly integrating multiple content providers through a single point of entry on the PointsBet platform. Notably, this agreement will encompass an extensive library of games, ranging from popular North American retail-based options to proven digital content from mature European markets. Strive Gaming’s proprietary tool, the Infinity Engine, will add a layer of sophistication to the PointsBet platform by facilitating tailored offers to existing players across thousands of game titles. The relationship will enable PointsBet to curate personalized casino experiences for various audience segments with real-time contextualized engagement.

Scott Vanderwel, CEO of PointsBet Canada, expressed his enthusiasm about the collaboration, stating, “Through our newly established partnership with Strive Gaming, PointsBet is poised to elevate the online casino experience for users in Ontario. We are committed to delivering superior retention mechanics, a broader selection of games, and an overall enhanced experience all while adhering to the specific regulatory and responsible gaming requirements unique to our growing market.”

“As the iGaming landscape evolves rapidly, we are excited to continue our expansion in North America and add a top-tier operator like PointsBet,” said Max Meltzer, CEO of Strive Gaming. “Partnering with this incredibly smart and technology-focused business is a testament to the quality of our platform and people. We look forward to working closely with PointsBet to deliver a world class online casino experience to their users.”

The PointsBet and Strive Gaming partnership will mark a significant milestone in the evolution of PointsBet’s position within the Canadian iGaming market, promising an unparalleled and immersive experience for online casino enthusiasts. The collaboration is set to redefine industry standards and set new benchmarks for innovation, user engagement, and responsible gaming practices.

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