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Canada – Pragmatic Play expands into Ontario with NorthStar Gaming
By Phil - 2 November 2022
Pragmatic Play has further grown its footprint in North America after partnering with Ontario-based iGaming operator, NorthStar Gaming.
The agreement will see Pragmatic Play supply its complete portfolio of slots content to NorthStar Gaming, which operates in the Canadian province of Ontario. As part of the agreement, NorthStar Bets players will have access to popular games including the award-winning titles Sugar Rush™ and Gates of Olympus™, as well as Big Bass Splash.
NorthStar Gaming owns and operates NorthStar Bets, a made-in-Ontario casino and sportsbook gaming platform that provides players with a uniquely local, premier user experience. The NorthStar Bets sportsbook provides real time news, stats, analysis and scores directly in the betting environment along with the most popular online casino games.
This partnership marks the latest expansion for Pragmatic Play in a key emerging territory, with Ontario quickly establishing itself as a major gaming market in North America following legalisation in April 2022.
The deal follows a number of recent commercial deals for Pragmatic Play, including partnerships with bet365, 500 Casino, and Fortuna Entertainment Group among others.
Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “We’re delighted to partner with NorthStar Gaming and to add to NorthStar Bets’ online casino offering with our award-winning slots.
“The NorthStar team has a strong vision of what they can achieve in the growing Canadian market, and we’re excited to deliver our content within the immersive NorthStar Bets online casino for slots fans to enjoy.”
Michael Moskowitz, Chief Executive Officer and a founding partner at NorthStar Gaming, said: “Pragmatic Play’s award-winning slot portfolio provides NorthStar Bets with content that is proven to be a huge success in multiple markets globally. We’re excited to provide our players with an immersive and content driven gaming experience that also features some of the most popular slots.” Pragmatic Play currently produces up to seven new slot titles a month, while also delivering Live Casino and Bingo games as part of its multi-product portfolio, available through one single API.
