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Canada – Pronet Gaming strikes tribal sportsbook agreement with TrueNorth

By - 31 March 2021

Pronet Gaming is set to launch online sports betting and casino for TrueNorth.bet.

Pronet will deliver a full turnkey service for the Canadian tribal operator after being selected ahead of a number of major competitors. Its technology will now power an online launch, with a phased retail rollout to follow.

TrueNorth.bet operates under a full licence granted by the Kahnawake Gaming Commission (KGC), the regulatory board for Mohawk Territory of Kahnawake.

“Not only is this an exciting project, it’s a landmark deal in Pronet Gaming’s history, and we are very privileged to be able to strike a partnership that will be of huge mutual benefit,” said Colin McDonagh, Pronet Gaming Chief Sales Officer.

“We fought off stiff competition to secure the business, with the strength of our front-end UI/UX ultimately proving pivotal in the decision-making process. We look forward to this being a long-lasting and successful relationship.”

Richard Johnson, Director at TrueNorth.bet, commented: “We’re very pleased to have selected Pronet Gaming for the launch of TrueNorth.bet and are confident that the quality of the user experience on the platform will be second to none.

“Their passion for the project shone through – as did the quality of the product – and we are confident that this innovative new partnership will spark continued success for us in the KGC region.”

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