Rivalry Corp., a leading sportsbook and iGaming operator for Millennials and Gen Z, has announced a number of enhancements to its casino product suite, including launching Casino.exe, Rivalry’s proprietary casino platform which blends 90’s nostalgia with interactive entertainment, on its iOS mobile app in Ontario and adding a variety of new games.
“Since launching Casino.exe last year we’ve diversified our revenue mix and materially increased betting handle,” said Steven Salz, Co-Founder and CEO of Rivalry. “Our emphasis on tech and design innovation continues to serve as a catalyst for our products, allowing us to drive organic interest and activity in casino with limited marketing spend. Today’s announcement adds greater accessibility to our exclusive casino platform and builds on a unique offering with more games and variety.”
In Canada, Ontario residents will now be able to access and play Casino.exe through Rivalry’s iOS mobile app, which launched in May with esports and sports betting. Since releasing its mobile app in Ontario, Rivalry has seen a 15 per cent month-over-month increase in betting handle and uptick in player registrations.
Rivalry has also added eight new games to Casino.exe, including a mix of game shows, table games, and instant games. The update will add game variety and scale to the Company’s casino offering as it continues to grow in popularity on Rivalry, generating C$57.5m in Q2 2023 betting handle.
“Casino.exe has put a stake in the ground for the future of online casinos and how the industry can push the traditional online betting experience toward something much more fun and engaging for a demographic that demands it,” Salz continued. “We’re excited to be bringing this product to more customers in Ontario and continue expanding our casino product suite for all our users.”
The company intends to continue growing its portfolio of casino games with originally developed games, as well as further evolving Casino.exe with more interactive and entertainment-based features which add depth and exclusivity to its product suite.