Interactive
Canada – Rivalry launches original casino product in Ontario
By Phil - 23 March 2023
Rivalry Corp. has launched its casino product in Ontario. Rivalry will debut its interactive casino platform Casino.exe in Ontario with a total of eight casino games.
“Launching our casino experience with a proven product that we’ve validated in our other markets is an exciting next step as we continue to grow our reach and offering in Ontario,” said Steven Salz, Rivalry Co-founder and CEO. “Casino.exe has been a catalyst for our business and a meaningful addition for our users, delivering a premium, interactive, and proprietary experience that differentiates our brand in a competitive market.”
The company introduced its first-ever third-party casino game Aviator last summer and has gradually enhanced its offering since, launching a proprietary platform to house games and create a custom gaming experience unique to Rivalry, as well as recently adding a slate of table games and live dealer. Casino has driven immediate material impact to the Company since its launch, contributing 30% of betting handle and 15 per cent of revenue in Q3 2022 with minimal marketing efforts.
“We’ve taken a strategic approach to casino that prioritizes design, user experience, and the selective curation of games geared for a targeted audience of next generation users,” Salz continued. “Rivalry continues to find business-defining strength through product innovation, investing in a unique user experience and engineering entertainment into our platform.”
The launch of Rivalry’s casino offering arrives in Ontario as its regulated gaming industry continues to experience record growth. Rivalry plans to launch a mobile app in Ontario to further deepen its presence and offering in the market.
