Supplier News
Canada – SBC purchases Canadian Gaming Summit
By William - 16 March 2022
SBC has agreed to terms to acquire the Canadian Gaming Summit from the Canadian Gaming Association and MediaEdge Communications.
The acquisition will be completed after this year’s edition of the Summit, which takes place June 7-9, 2022, at the Metro Toronto Convention Centre in downtown Toronto. Included in the deal is the Canadian Gaming Business news website, e-newsletter, and print magazine.
As part of the arrangement, SBC will work with MediaEdge and the CGA to bring more content and commercial opportunities to this year’s Summit. This includes all three organisations hosting a Special Gaming Industry Reception on April 4 to celebrate the launch of Ontario’s new online gaming regime.
After the acquisition, the CGA will continue to be involved as an official and strategic partner of the Summit and will work with SBC to ensure the CGS supports the continued development of the gaming industry in Canada.
Rasmus Sojmark, Founder & CEO of SBC, commented: “This is a wonderful acquisition for SBC as it fits perfectly with our growing portfolio of market-leading events and media properties in the US and Latin America.
“We are delighted to bring the Canadian Gaming Summit into the SBC family, as the opening of single event betting is likely to be transformational for an already vibrant Canadian gambling sector and enables us to build on what is already a great conference.”
Canadian Gaming Association Chair, Ilkim Hincer, said: “The CGA is a national trade association that represents leading operators and suppliers in Canada’s gaming, sports betting, eSports, and lottery industries. The Board is thrilled to support this deal, as it enables us to focus our efforts even more on our members and on bringing them the greatest value.”
