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Canada – TransAct extends PCI deal with Epicentral

By - 23 October 2013

TransAct Technologies has extended its relationship with PCI Gaming Authority, the gaming enterprise of the Alabama-based Poarch Band of Creek Indians, to bring its Epicentral promotion and bonusing system to a second casino operated by the tribe following the implementation of Epicentral at Wind Creek Casino & Hotel Atmore in March 2013.

The deployment, which is expected to go live in late 2013 and represents an extension of the existing Epicentral system in place at Wind Creek Casino & Hotel Atmore, will bring Epicentral to all 2,500 Class II electronic games at Wind Creek Casino & Hotel Wetumpka and expand the Company’s deployment at PCI Gaming facilities to a total of approximately 4,200 games.
The Epicentral Print System is currently live at five casinos, delivering customized promotions and coupons directly to casino patrons on over 5,000 machines and electronic gaming devices worldwide. TransAct expects to bring four more casinos online, including Wind Creek Casino & Hotel Wetumpka, before the end of 2013, effectively expanding the company’s total base of Epicentral-enabled electronic gaming devices to over 10,000 units worldwide.

Bart Shuldman, Chairman and Chief Executive Officer of TransAct Technologies, said: “We value our partnership with PCI Gaming and believe the decision to extend their existing Epicentral enterprise solution to Wind Creek Casino & Hotel Wetumpka after six months of use at Wind Creek Casino & Hotel Atmore is a clear indication of the power of Epicentral to deliver proven, measurable results for our customers. Wind Creek Casino & Hotel Atmore has leveraged Epicentral’s ability to deliver promotions and coupons directly to their carded and uncarded players at the machine on a real-time basis, ultimately creating a far more rewarding gaming experience for players. Now, PCI Gaming is expanding on its existing Epicentral deployment with this new implementation at Wind Creek Casino & Hotel Wetumpka, a move that should further improve PCI Gaming’s business and demonstrate the flexibility of our Epicentral software system in multi-facility operations.”

The Epicentral Print System connected directly to TransAct’s ServerPort device inside the machine — is an easy-to-use, cost-efficient software system that enables casinos to internally develop marketing programs and promotional coupons for distribution to customers on a real-time basis at a machine. The system works with existing systems and games as it operates with a separate and distinct connection to TransAct’s Epic 950 printer. As a result, casinos can deploy the Epicentral Print System to connect to all existing machines, regardless of the game’s manufacturer, to drive increased revenue and enhance their customers’ experience on a real-time basis.

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