Catawba Nation partners with Peak Strategic Partnerships to ‘boost brand visibility’
Catawba Nation Gaming Authority has brought on board Peak Strategic Partnerships to monetise its strategic resort assets with regional and national brand partners.
Peak Strategic Partnerships will identify and broker sponsorship and partnership opportunities for Catawba Nation Gaming Authority’s new Kings Mountain property – Catawba Two Kings Casino Resort – which is set to debut its introductory casino in spring 2026 to replace the current temporary casino.
This collaboration will further elevate Catawba Two Kings Casino Resort’s visibility and accelerate the expansion of its relationships. Peak Strategic Partnerships aims to create innovative opportunities that enhance guest experiences and boost brand visibility. These initiatives will introduce unique offerings and targeted brand placements within the casino environment, fostering deeper engagement between partner brands and their audiences.
“Peak Strategic Partnerships has an impressive track record of elevating brands in the tribal gaming industry,” said Trent Troxel, Catawba Nation Gaming Authority Vice President. “By leveraging the Peak team’s expertise and longstanding relationships, we will be best positioned to enhance our unparalleled entertainment experience for our guests at Catawba Two Kings Casino Resort from the moment we open our doors.”
When construction on the new $1 billion Catawba Two Kings Casino Resort is complete, the world-class casino destination will feature a 24-story, 385-room hotel connected to the casino complex, including the introductory casino and main casino floor, which will open in two phases.
Catawba Two Kings Casino Resort’s initial opening will showcase 1,350 electronic games, 20 table games, a 40-seat restaurant, bars, sports betting kiosks and Lucky North Rewards desk. Phase II will follow with the main casino complex slated to open in 2027. The approximately 2 million-square-foot complex will boast 4,300 electronic games, 100 table games, players’ lounge, 11 dining experiences, 11 bars and the freshest casino resort experience in the market.
“There’s no better time to partner with Catawba Nation Gaming Authority as they prepare to unveil a new, exceptional casino resort to the community. We’re honored to have the opportunity to serve the Catawba Nation and its Gaming Authority,” said Sean Boyd, Chief Operating Officer of Peak Strategic Partnerships. “We look forward to discovering impactful opportunities and unexpected ways to drive real value for Catawba Two Kings Casino Resort and its guests far beyond the destination’s debut.”
