Checkd Dev and OpenBet Partner on Automated BetBuilder Solution
Checkd Dev has entered into a three-year partnership with OpenBet to launch an Automated Betting Solution (ABS) designed for pre-canned BetBuilder markets.
The ‘Trending BetBuilder’ product integrates Checkd Dev’s ABS technology with OpenBet’s pricing and BetBuilder capabilities, powered by SportCast. The system is intended to provide operators with a scalable, automated way to deliver pre-canned bet builder content.
First introduced in 2023, Checkd Dev’s ABS technology was created to incorporate statistics into accumulator bets, improving engagement and conversion. The new version extends that functionality to the BetBuilder category, aiming to meet growing demand for automated content solutions.
Through a single integration, operators in OpenBet’s global network will gain access to:
- Dynamic, statistics-driven pre-canned widgets for front-end engagement
- A fully automated system for creation, management, and localisation of bets
- A multi-territory interface managed through a centralised admin panel
According to the partners, this approach will allow operators to improve pre-canned BetBuilder conversion rates while creating efficiencies for trading teams.
Andrew Grimshaw, Commercial Director at Checkd Dev, added: “This is an exciting step forward for Checkd Dev. Working alongside OpenBet’s SportCast, one of the most respected names in our industry, we’re thrilled to introduce a powerful, automated solution to their extensive global client base.
“Our accumulator product has already proven its value with Tier 1 operators in the UK market. With this expanded ABS now tailored for pre-canned bet builders, we’re confident OpenBet clients will experience both uplift in conversion and operational time savings in what is a high-margin, high-volume betting category.”
Jason Ayton, SVP Business Development & Strategy at OpenBet, said: “Through our BetBuilder product, powered by SportCast, we provide customers with highly engaging, personal digital experiences that immerse them in the excitement of live sport.
“Trending BetBuilder takes the product to the next level for our partners. It offers an automated solution that gives operators around the world a pre-canned content solution that is highly scalable and adaptable to local markets. We believe it will have a major positive impact on the market as it rolls out with our global partner base.”
