Skip to Content

Header Banner – BBIN

Supplier News

China – Aspect takes a Longshot on baccarat variants

By - 11 February 2013

Aspect Gaming has announced the acquisition of Longshot Interactive as it looks to its supply of Asian-focused casino content by adding a valuable portfolio of proprietary baccarat variants to Aspect’s existing library of slot offerings. 

Baccarat adds a significant dimension to Aspect’s core competencies.

Aspect’s CEO, Justin Nguyen said: “In Macau alone, baccarat accounts for more than 90 per cent of last year’s US$38bn gaming revenues. While electronic table games (ETGs) adoption is growing rapidly, it’s based on ‘public domain’ baccarat, so dependence on high wagers and/or volume remains a problem for mass market play.  Longshot’s baccarat variants, on the other hand, provide the player with a perceived edge and higher volatility, while increasing hold for the house.  Ultimately, we feel these baccarat variants will be the basis for the video poker of Asia.”

Aspect’s games combine art, sound, math, play mechanics, and advance technology to create casino gaming content with a high degree of player appeal to Asian demographics.  The company’s vast library of GLI and Macau regulation compliant games are based upon themes of Chinese cultural significance, all developed in-house with local Chinese design and R&D teams.

Ameesh Patel, Longshot’s CEO, added: “Aspect and Longshot share a belief that gaming growth will be driven by the rising Chinese middle class and both are dedicated to bringing culturally relevant and compelling content to this market. Now that we’re a part of Aspect, we’re able to fully utilise Aspect’s China game studio and significantly accelerate our time to market.”

Aspect’s highly experienced management team will oversee the integration of the new baccarat game variants into its game platform to deploy into land-based, online, social and mobile casinos for both free-to-play and real money wagering.

Tony Payne, Aspect’s EVP of Product Development, added: “Our strength has always been our ability to quickly bring new products, featuring some of the industry’s highest production values, to highly regulated markets and we’re very excited to be able to introduce these truly innovative baccarat games into so many different channels.”

Concurrent with the acquisition, the principals of Longshot Interactive will be joining Aspect’s Advisory Board.  “Ameesh Patel, Jeffrey Fine, Ofir Ventura, John Lin and Seth Schorr ‘s extensive experience at some of the world’s leading gaming companies brings a combined 100 years of gaming industry experience to Aspect and we’re delighted to have them help guide Aspect’s growth,” Mr. Nguyen explained.

Share via
Copy link