Interactive

China – FashionTV Gaming Group launches in Asia

By Phil - 15 May 2019

FashionTV Gaming Group, one of the fastest-growing companies in the global online gaming industry, is entering the Asian market for the very first time with a sublicensing model that will allow an exclusive number of Asian operators and software suppliers to leverage on the FashionTV brand power.

Following its 2019 series of successful launches in Europe, India and Africa, FashionTV Gaming Group, backed by the FashionTV global network, which enjoys over 2 billion viewers around the world, will unveil its B2B sublicensing model at the G2E Macau conference taking place between May 21 to 23.

The model will allow operators and suppliers in Asia to run FashionTV branded gaming verticals such as fashiontvcasino.asia, fashiontvsport.asia, fashiontvlotto.asia, and fashiontvpoker.asia amongst others as well as develop and produce their own FashionTV branded games, such as Live dealer games etc. Other FashionTV franchise opportunities are available for operators offering bingo, scratch cards, fantasy sports, social games, skill games and more.

Being part of this franchise means that operators and suppliers can capitalise on the global reach and power of the FashionTV mega brand to significantly reduce the high marketing costs incurred when launching a new online gaming operation or branded game in markets across Asia.

FashionTV Gaming Group platforms already offer more than 5,000 slots, and live dealer and table games from 15+ game studios and software providers including, Microgaming, BetConstruct, The Stars Group, NetEnt, Evolution Gaming,Aspire Global , Playtech Affiliate Software Platform and more.

Aviva Baner, Head of Media, at FashionTV Gaming Group, said: “FashionTV is one of the most recognised brands in the world, and we have already enjoyed huge fast-growing success the online gaming space through the various FashionTV Gaming Group ventures with distinct partners around the world.

“We have identified Asia, FashionTV’s biggest global market, as a market that offers tremendous opportunities to expand our reach even further. We are looking to work with operators and Software suppliers interested on leveraging on the potential of this mega brand power, by launching online gaming websites and branded games across the region.

“This is a great opportunity for the Asian Online Gaming Industry to partner with us, and we look forward to working with various partners to join us in entering the Asian market whilst establishing FashionTV Gaming Group onto a truly global success story.”

FashionTV Gaming Group will be exhibiting at G2E Macau with members of the team on hand at stand D1405 to talk to delegates about their plans for the Asian market, as well as this unique B2B sublicensing model and discussing potential licence grants.

The Group will also be hosting daily fashion shows during the expo to allow delegates to sample the glamour and style that has made FashionTV a global phenomenon.