China – Louis XIII Holdings rebrands to The 13By Phil - 4 March 2016
Louis XIII Holdings Limited is renaming its Macau hotel The 13 and has released the first images of the interiors.
The hotel was first announced in 2013 and will arguably be the most luxurious hotel ever built, expected to open in late summer 2016 at a cost of over US$7m per room. It is not yet known whether the hotel will have a casino as originally planned.
Stephen Hung, Co-Chairman, said: “As the business and the brand have developed, we felt that the name ‘The 13’ most accurately reflected our Macau hotel’s combination of Baroque inspiration and contemporary accents. Our brand represents a unique vision of a global luxury lifestyle based on strong bespoke traditions while embracing modern elements that enhance these traditions. 13 is my lucky number and the new name along with the new logo fit perfectly with my vision. There is a hint of tradition while also suggesting a chic and fun edginess.”
The company also announced its intention to change its corporate name to The 13 Holdings Limited subject to approval by its shareholders and other relevant authorities. The first images of the interior of its breath-taking Macau hotel, targeted to open in late summer of 2016, have now been released.
Of the all-villa hotel’s 200 rooms (villas are large suites in Macau parlance), most will be classed as Villa du Comte with a gross floor area of approximately 2,000 square feet while 31 are even larger, topping out at a monumental 30,000 square feet for the Villa de Stephen. Virtually every design detail in the hotel is bespoke and created especially for The 13.
“These images offer a preview of a very special gateway to the refined and remarkable. The 13 connects our international guests to the world’s most coveted luxury experiences and to each other. We are proud that Macau will be establishing a new world standard for ultra-luxury hotels through its native brand, The 13,” said Mr. Hung.