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China – Macau’s Grand Emperor enjoys 700 per cent lift on the gaming floor

By - 29 November 2023

Macau satellite casino operator Emperor Entertainment Hotel has reported a 700 per cent improvement in gaming revenues at Macau’s Grand Emperor, helping the group as a whole to a 243 per cent increase in six month revenue to September 30 2023.

Gaming accounted for 58 per cent of the group’s total revenue. GGR hit HK$215.6m an increase from just HK$24.4m. The vast majority of this; HK$207m came from mass market gaming with slots generating just HK$8.6m.

Emperor E said: “There are ongoing improvements in infrastructure between Macau and the Greater Bay Area, such as the ongoing expansion of the China High Speed Rail routes to Zhuhai border gate from key cities in mainland China, and the development of a Macau LRT extension to Hengqin Island – which can facilitate more convenient travel to Macau in the near future. Particularly in light of the expanding middle class, the Group believes that mainland China outbound tourism will continue growing.

“The Group is facing both opportunities and challenges on the road to full recovery. Against the backdrop of market uncertainties, the Group will continue strengthening its market presence by enhancing the guest experience, implementing better customer segmentation and capitalizing on its brand awareness, spearheaded by its experienced management team with a proven track record in hospitality services.”

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