Supplier News

China – Melco crown launches Beijing road show for Studio City

By Phil - 11 May 2015

Melco Crown Entertainment has launched a three-day Studio City Experience China Roadshow at Parkview Green FangCaoDi in Beijing.

Envisioned by Lawrence Ho, the US$3.2bn Studio City is a new cinematically-themed entertainment and leisure destination in Macau that is set to become Asia’s Entertainment Capital, and to take Macau’s entertainment destination proposition to unprecedented new levels.

Hollywood icon and Academy Award-winning director Martin Scorsese featured in a special personal video message to Beijing to reveal further details of his short-movie “The Audition” — starring a stellar A-list line-up of Leonardo DiCaprio, Robert De Niro and Brad Pitt — as part of the launch of a stunning China-wide showcase of Melco Crown Entertainment’s new cinematically-themed leisure destination resort in Macau: Studio City.

Mr. Scorsese provided insights on a ‘making of’ sequence from his new special short movie, set around a Studio City storyline, which, in a world first, brings Hollywood stars DiCaprio, De Niro and Pitt together in a film. “The Audition” will premiere at the grand opening of Studio City.

“I am very happy to be talking to our media friends in Beijing and to tell them a little more about the plot of ‘The Audition’,” said Mr. Scorsese. “To put it simply, it is a short film that is all about competition between these masters of movie-acting, each of them going out for the same part in a theoretical movie, supposedly to be directed by me, set around Studio City.

“I cannot tell how much fun I have had working in collaboration with Brett Ratner, with Lawrence Ho and James Packer, and, it goes without saying, with Leo, Bob and Brad. I am looking forward to our picture’s world premiere at Studio City’s grand opening. And I hope that our audience in China will enjoy watching ‘The Audition’ as much as we enjoyed making it.”

The three-day Beijing showcase premiere provides a first opportunity for media and consumers in China to discover the thrilling new leisure entertainment attractions to be experienced at Studio City, the new Asia’s Entertainment Capital.

Mr. Ho said: “Studio City, along with our highly successful City of Dreams Macau, is strategically developed to fulfil the leisure and entertainment needs of enthusiastic leisure destination travellers across China, regionally and internationally. As a pioneer in bringing innovative entertainment into Macau, Melco Crown Entertainment’s highly diverse portfolio of leading entertainment partnerships enables us to deliver, within Studio City, more world-class entertainment amenities than any integrated resort in the market.

“We are dedicated to creating a new era of entertainment-driven leisure experiences in Macau, supporting the Central and Macau governments’ stated aim, to further broaden the economic diversification and continued evolution of Macau and its leisure and tourism industries.”

The special launch roadshow event also saw the official launch of the Studio City Weibo site with a unique photo ‘selfie’ opportunity. Visitors can picture themselves with the Hollywood stars and create their own special, personalized, Studio City “The Audition” movie poster to post to the Studio City Weibo site — with the chance to win fabulous prizes.

“Beijing is among the top markets in terms of the number of Chinese visitors to Macau in 2014. These are visitors with discerning tastes and a growing demand for world-class leisure experience, which Melco Crown Entertainment’s extensive portfolio of innovative entertainment offerings will satisfy. The city is thus a key market to us,” explained Mr. Ted Chan, Chief Operating Officer of Melco Crown Entertainment. “I hope our China showcase and our exciting Hollywood-inspired entertainment proposition demonstrates the importance we place on meeting the needs and demands of the Chinese leisure destination-seeker.

“We are highly confident that Studio City, with its wide range of entertainment-inspired leisure and lifestyle experiences, is ideally positioned to further enhance the leisure destination appeal of Macau amongst ever-growing demand, not only from China, but also the regional and international leisure-seekers as we work to bring new and unique non-gaming attractions to the region.”

Studio City is ideally located on Cotai, Macau, close to the Lotus Bridge immigration point which connects with Hengqin Island, and a future station-point for the Macau Light Rapid Transit. This Hollywood-themed studio-concept resort is set to become the new Asia’s Entertainment Capital