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China – Melco Crown unveils hotel brand Morpheus

By - 1 December 2016

Melco Crown Entertainment has unveiled a new hotel brand in Macau created for the new fifth hotel tower at City of Dreams – Morpheus, which is named after the God of Dreams.

The brand differentiates itself by embodying a new contemporary, simple yet stunning, and sophisticated kind of luxury like no others. Morpheus signifies the beginning of a new wave of opulent hospitality experience in Macau that has the potential to attract visitors from global destinations.

Morpheus, the new luxury hotel situates at a prime location within the premium integrated entertainment complex, City of Dreams, in Cotai, Macau. The new hotel at City of Dreams is expected to commence operation in 2018.

“The new hotel brand Morpheus is designed to satisfy and inspire the dreams of tomorrow’s most sophisticated and aspirational international travelers. The intricately elegant tower that embodies Morpheus is the world’s first free-form exoskeleton high rise. It is another of the Company’s striking world’s first contribution to Macau to expedite the city’s development into a world center of tourism and leisure. We pride ourselves on being the curator of excitements and we strive to build the coolest, most distinctive integrated resorts. This world-leading architectural masterpiece at City of Dreams is destined to become an icon in the Macau skyline and to set a new benchmark for a contemporary ultra-luxurious hospitality experience,” said Mr. Lawrence Ho, Chairman and Chief Executive Officer of Melco Crown Entertainment.

“We take a long term view on Macau and are dedicated to providing innovative and best-in-class hospitality, impeccable resort design with truly world-class entertainment and non-gaming attractions. Adding Morpheus into our mix is another demonstration of our faith in the city. We believe we are doing the city proud, and at the same time, leading Macau into an exciting future.”

Mr. Lionel Leong Vai Tac, Secretary for Economy and Finance said: “The Macau SAR Government is committed to the balanced development of the gaming industry and has always encouraged the operators to provide more non-gaming offerings. We appreciate the continuous effort of the gaming industry in creating world-class entertainment and non-gaming offerings. We are delighted to see another iconic landmark being erected in the heart of Macau. We believe it will further enhance Macau’s development of economic diversification.”

Dr. Alexis Tam Chon Weng, Secretary for Social Affairs and Culture said: “Having a new hotel designed by an architect as significant as the late Dame Zaha Hadid enriches not only the architectural but also the hospitality landscape of Macau. We are glad that Melco Crown Entertainment has chosen Macau to debut the Morpheus brand which offers avant-garde hospitality unseen in Macau. It will further reinforce Macau’s reputation as the World Center of Tourism and Leisure.”

Morpheus will be situated in the iconoclastic mega sculpture designed by the late Dame Zaha Hadid, DBE. The new tower is one of the last and most brilliant designs created by the legendary architect. It presents the world’s first free-form exoskeleton architectural composition incorporating a number of architectural and technological breakthroughs. Inspired by jade artefacts, no two pieces on the structure are the same. It comprises two towers with a total of 39 floors, connected at both the podium levels and the roof. A series of voids gives it sophistication and volume along with a distinctive appearance as well as exciting internal space. It offers 780 guest rooms along with suites, sky villas and duplex villas.

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