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China – Melco Crown unveils plans for The Boulevard at Studio City

By - 27 April 2015

Melco Crown Entertainment and Taubman Asia, a subsidiary of US mall REIT, Taubman Centers, have unveiled plans to deliver a unique, entertainment-centered shopping experience at the highly-anticipated entertainment, retail and gaming resort, Studio City.

Envisioned by Lawrence Ho, Studio City is a cinematically-themed entertainment and leisure destination in Macau that is set to become Asia’s Entertainment Capital , and to take Macau’s entertainment destination proposition to unprecedented new levels. Taubman Asia is providing merchandising, marketing and management services for its retail project.

The Boulevard at Studio City, a unique, 300,000 sq. ft. ‘immersive’ retail entertainment environment, will bring the world’s best shopping to life in Macau by transporting guests to high-energy street-scapes, entertaining them at every turn with featured streets and squares inspired by iconic shopping and entertainment locations, including New York’s Times Square and Hollywood’s Beverly Hills . Scheduled to open in the third quarter of 2015, coinciding with the opening of the Studio City integrated resort, The Boulevard at Studio City will delight visitors with an exciting and refined retail experience during their visit to the city.

“Taubman Asia is in the business of creating world-class experiences for our customers,” said Mr. RenĂ© Tremblay, President of Taubman Asia. “Along with Melco Crown Entertainment, we are developing a one-of-a-kind retail entertainment experience that will cater to the discerning tastes of Greater China’s consumers.”

“We are pleased to be working on The Boulevard project, which is poised to be one of the most exciting shopping destinations in Macau,” said Mr. Robert S. Taubman , Chairman, President and CEO of Taubman Centers. “We look forward to a long and fruitful relationship with Melco Crown Entertainment .”
In collaboration with Taubman Asia, The Boulevard at Studio City represents yet another example of the leadership role that Melco Crown Entertainment has taken in supporting the Central and Macau Governments’ vision for greater economic diversification and a more multi-faceted tourism experience, offering visitors to Macau an exclusive luxury experience, with eclectic food and beverage and entertainment offerings.

Mr. Ho, Co-Chairman and CEO of Melco Crown Entertainment said,:”Studio City is an entertainment-inspired leisure destination that will fulfil Melco Crown Entertainment’s aims to be a strategic catalyst in furthering Macau’s economic diversification. With the combination of Melco Crown Entertainment’s expertise in developing world-class integrated entertainment resorts and Taubman Asia’s deep experience in the global retail industry, I am confident that The Boulevard at Studio City will deliver an exciting and dynamic shopping environment that will delight customers and bring a further, new and unique, non-gaming attraction to Macau.”

As a retail specialist, Taubman Asia has conducted detailed research of the Macau landscape in order to develop a strategic and focused approach which brings together the right mix of fashion-forward brands to deliver an unmatched retail experience for customers.

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