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China – Revenues down at Macau’s Grand Emperor but improvement since March

By - 26 June 2023

Having signed a new service agreement with SJM in January, satellite casino operator Emperor Entertainment has confirmed its results have improved since the reopening of Macau’s borders in January.

The operator of Macau’s Grand Emperor Hotel along with four hotesl in Hong Kong managed to narrow its losses for the year to March to US$12.5m from a loss of US$67.5m, a year earlier. Whilst gaming revenues still fell at Grand Emperor by 66.3 per cent to US$11.2m, the group said there had ‘been a notable rebound in consumption and entertainment sentiments’ and that it would look at targetting ‘Chinese-speaking communities’ as it embarks on its recovery from the impacts of the COVID-19 pandemic.’ as it continues its recovery.

“Both personal travel and business travel have resumed,” it said. “All these factors demonstrated the return of hospitality and gaming demand in the regions during the year. To thrive in a highly competitive market in both regions [Hong Kong and Macau], the Group will continue strengthening its market presence by enhancing the guest experience, implementing better customer segmentation, and capitalising on its brand awareness arising from its long establishment and popularity in Chinese-speaking communities, while leveraging the synergies resulting from being part of Emperor Group,” it added. “The management will closely monitor market developments, and seek to react in advance to any foreseeable changes in the industry.” 

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