China – South East Asia ready for Apex Player StationBy Phil - 4 December 2014
APEX gaming is looking to push its Apex Player Station into the South East Asian market, following a successful showing at the Macao Gaming Show (MGS) in November.
Together with local partner Laxino Systems Limited, APEX believes its electronic multiplayer is ideal for the market there. It not only offers roulette but three other table games: Bacarrat, Sic-Bo and the APEX game Quikker which is a unique card-based game.
Max Pessnegger, CEO of APEX gaming, said: “We have done our homework and will continue to do it. We have studied player requirements. We have not just taken our European offer and exhibited this. That explains why the APS is already certified for the Macau market. Together with Laxino, we will be investing in ensuring that our product range is ideal to meet local needs and requirements.”
The strategy of introducing APEX gaming to the South East Asian market is following clear steps. The first step has been successfully completed – the certification of the APS with four table games. The next step will to be to include slots games especially targeted to player needs here. The third step is then to offer the updated slots solutions – namely the Pinnacle 24” upright and Pinnacle SL 27” slant top gaming machines.
“We have set our strategy and are looking for long-term success in South East Asia. There are opportunities for companies who offer the best gaming entertainment solutions. Having such a strong partner in Laxino ensures that we attain continual market feedback to safeguard we are creating the right solutions. We do not expect immediate success. We know and understand that it will take time to establish ourselves. We believe we have the right solutions and look forward to supporting our customers there”, concluded Mr. Pessnegger.