Colombia – Codere integrates Pariplay’s slots portfolioBy Lewis - 14 May 2021
Games from Aspire Global’s Pariplay have gone live in Colombia with Codere, one of the largest operators in the country.
Madrid-listed Codere operates casino games and sports betting both online and landbased in Spain and Latin America. In Colombia, Codere operates online under its Codere Apuestas brand, under licence from national regulator Coljuegos.
Making its debut on Codere Colombia’s games tab, the operator will benefit from Pariplay’s proprietary portfolio of over 120 slots. The deal ties in with Aspire Global’s overall expansion strategy across Latin America.
Aspire Global’s BtoBet has established a strong position in the sports vertical in Colombia, having recently signed high-profile deals to supply its sports platform to Betfair and William Hill in the country.
Tsachi Maimon, CEO of Aspire Global, said: “The agreement with Codere is an excellent example of our strategy to cross sell products to existing partners. Codere, a leading Spanish gaming company, is our partner since 2019.
“Latin America is a market with great growth potential and our teaming up with Codere Colombia is very significant in increasing the audience for our games in the region.”