Colombia – Enjoy opens first casino in ColombiaBy Phil - 29 February 2016
Chile based operator Enjoy has begun its further expansion into Latin America with the inauguration of its first Colombian casino on the island of San Andrés in the Caribbean Sea.
It is the first of three casinos the company will open with hotel chain Decameron.
The new casino has a total of 90 slot machines, eight tables, a bar and will offer live entertainment. General Manager Enjoy, Gerardo Cood said that the agreement will allow the company to, “get to know a market that we think has great potential and which opens up interesting possibilities for the company.” He also went onto say that the company is “looking to continue to expand its operations in Latin America and from the assessment we make of this first operation in San Andrés, we will define where and when to open new operations in other Decameron resorts in Colombia and Peru, under the agreement we have signed.”
The total investment for the new casino was US$3.5m. The licence is valid for the next five years and may be renewed. The partnership also enables Enjoy to operate casinos located in the hotel complexes located in the Royal Decameron Barú located on the peninsula in Cartagena Colombia as well as the Royal Decameron Punta Sal in Peru.
In April 2015 it was announced that Enjoy had signed a Memorandum of Understanding with the Decameron hotel chain. The document outlines the general terms and conditions of a partnership regarding the operation of casinos by Enjoy in the Decameron resorts, and the marketing of the hotels belonging to both chains. According to the document the joint operations would come into operation in the first half of 2016. The total investment will stand at around US$5m.
Decameron Hotels & Resorts, S.A. owns and operates a chain of hotels in the Caribbean, Central America, South America, and Africa. Enjoy is the leader of the Chilean casino industry with around 37 per cent of the market and recorded sales of US$325m in 2012. The company operates over 6,000 slot machines, 274 tables and 860 bingo seats in Chile. In Chile the company operates seven casinos. It also operates two other casinos in Argentina and Uruguay.
The company’s improved outlook has also been helped by its recent purchasing of the Conrad hotel and Casino in Punta del Este, the largest in South America. In May 2013 the Uruguayan government approved a deal where the operator of the Conrad hotel and casino in Uruguay switched from Baluma SA to Enjoy SA meaning that Enjoy took control over the Conrad.