Interactive

Colombia – GiG partners with Betsson in Colombia

By William - 2 August 2022

Gaming Innovation Group has signed an agreement with Betsson Group to provide its platform in Colombia.

The deal confirms a partnership initiated over 12 months ago, following the takeover of regional operator colbet.co by the Betsson Group in June 2021 and a subsequent agreement to migrate onto GiG’s Sportnco’s platform in July of last year.

The agreement adds Colombia to a list of regulated markets the two are now partnered up in, with the potential for a deepening alliance in the future.

Hervé Schlosser, Managing Director of Sportnco Gaming, remarked: “We are delighted to formally announce the agreement with Betsson in Colombia, which underlines the strong geographical footprint we are establishing in LATAM.

“Both the growing demand of our solutions and our reputation, particularly alongside tier 1 operators Betsson, is a great source of pride for our group and we are full of expectation for the future.”

GiG is consolidating a strong position on the Colombian market – Betsson being their third partnership in the country – with expectations of more to come.

The agreement has been signed for an initial period of two years, with the potential to be further extended if desired.

Andrea Rossi, Commercial Director Southern Europe and Latam at Betsson Group, added: “As part of our rebranding in Colombia, we migrated to GiG’s platform which we are using in some of our other markets.

“We chose GiG as we believe that they are the best partners with whom we can keep growing in the market of Colombia.

“We know the platform, its capabilities, and we have a very good relationship with the team and this latest partnership solidifies that connection.”