Supplier News
Colombia – Inspired expands Virtual Sports in Colombia
By Lewis - 2 June 2014
Inspired Gaming Group has today announced its first Virtual Sports customer in Colombia, GENTEC (the Betancur Group). The imminent change in legislation in Colombia (expected later in the year) will allow virtual sports betting in the country and once again, Inspired will be the first to enter a new market as the leading provider. Inspired will provide GENTEC with its extensive range of Virtual Sports, and its bet management system and EPOS solution called BetBOX via its local distributor Algazara S.A. The products are expected to go live before November 2014 and eventually be rolled out to over 150 GENTEC venues around the country.
GENTEC customers will be able to place bets on the wide range of Inspired Virtual Sports including football, horse racing, greyhounds, tennis, speedway and motor racing. BetBOX enables any type of gaming, casino or lottery operator – including those without sportbooks – to broadcast a new virtual sports event every three minutes and take bets over-the-counter or on terminals. Players can also view all the upcoming events and odds, and compile their bets via Inspired’s new BetBuilder™ kiosks.
Based on the performance of Virtual Sports products in comparable venues, Inspired’s products generate over 100 per cent more revenue for operators than competitor products. Inspired’s Virtuals Dashboard offers operators more event flexibility and control over profits, for example the schedule of events and the associated profit margins can be changed on a regular basis in response to betting patterns and profitability.
David Betancur, General Manager of GENTEC, commented: “We are very excited about the launch of this world-leading product, which has a proven track record of quality and income performance with many companies around the world. I believe this is the perfect moment to introduce Inspired’s Virtual Sports to Colombia due to the Football World Cup this summer. We look forward to welcoming this product to our venues and are expecting our sports fans and lottery players alike to enjoy the high frequency of betting entertainment and the range of bet markets available.”
Steve Rogers, SVP of Virtual Sports and Mobile at Inspired, added: “We are extremely pleased to have partnered with GENTEC as our first client in a country that is going from strength to strength. We have proven that Inspired’s Virtual Sports typically add 10-15 per cent to sportbook revenues and, as players become more accustomed with sports betting in Colombia, we are confident of success in this market.”
Inspired supplies its world-leading range of Virtual products, including 10 sports and four numbers games, to land-based, online and mobile operators in 35 countries around the world. Inspired is the sole provider of virtual sports to the UK and Chinese markets and, since its launch in December 2013, has become the dominant market leader in Italy.
Inspired, via its local distributor Algazara, also supplies the Betancur Group venues with its leading VLT products and games, including the most recent hits Splash the Cash and Diamond Goddess.
