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SPORTS BETTING

Colombia – Newly appointed BETER CEO outlines strategic aims

By - 26 July 2021

Weeks after being appointed BETER’s new CEO, Gal Ehrlich has given a presentation to the team about the company’s long-term strategy, values, strategic initiatives and commitment to operational excellence.

A large chunk of the presentation was dedicated to company employees and innovations in BETER’s corporate culture. Gal stated that implementing a robust system of corporate governance to make BETER’s products the most trusted in the betting industry would be one of the company’s core strategic initiatives going forward, citing developing BETER’s esports offer as one of the company’s key strategic initiatives.

Before joining BETER, Mr. Ehrlich worked as Chief Technology & Product Officer at Fortuna Entertainment Group (FEG) and as a VP of Shared Services at Playtech.

“We are exceptionally proud of the phenomenal success that we’ve achieved at BETER in the short time which has passed since this company’s foundation. That being said, such rapid growth presents us with new challenges.

“For example, we are now a bigger company and, thus, need to come up with new interaction processes to ensure we perform our everyday tasks more effectively and move forward as an organisation.

“Our mission and vision will be the same. BETER will continue to develop the fast betting niche, as well as meet the needs and demands of everyone in the betting industry, be it players, sportsbooks, bettors or fans,” said Mr. Ehrlich.

“We’ll also be expanding into the Asian market, as we’ve identified this is an exciting avenue for future business growth. We’ll also work flat-out to further improve our already lofty standards of organisational excellence, whilst also ensuring our employees feel happy in their jobs and giving new opportunities to sportspeople.

“In addition to the above, we’ll also focus on expanding our product portfolio, developing our content to make it even more exciting and taking customer support to a whole new level.”

Gal also took the opportunity to thank the management team, BETER’s partner BetBazar, which is a sales house that sells BETER’s content, and the JKR Investment Group, whose portfolio BETER is a part of.

“BETER is now starting the next phase of its development. We’ve already achieved a lot in such a short space of time due to our hard work, energy and boundless enthusiasm. However, we now face a new challenge – to find ways to grow our business further and create approaches that will help us do that.

“We at the JKR Investment Group are firmly convinced that Gal is the man for the job,” added Alexander Gusev, CEO and Co-Founder of JKR Investment Group.

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