SPORTS BETTING

Colombia – RushBet expands LaLiga co-branding deal continent-wide

By William - 15 August 2022

After being named LaLiga’s exclusive wagering partner in Colombia last year, RushBet has announced an expansion of its partnership with the Spanish league continent-wide.

The RushBet sportsbook, operated by Rush Street Interactive, is teaming up with the league in an exclusive partnership that extends through the next three seasons.

“LaLiga is one of the most popular leagues across the globe, and we are thrilled to be able to bring our valued customers up close to this important league, said Valentin Birnstein, General Manager of RSI Colombia.

“We are committed to providing RushBet players with top-tier content and high-quality entertainment, and expanding our partnership with LaLiga helps to achieve those objectives.”

The deal provides RushBet with intellectual property rights for the league’s top two divisions — LaLiga Santander and LaLiga Smartbank. The rights include use of team names, shields, players’ pictures and competition logos.

Additionally, RushBet gains access to ambassadors with sportsbook customers having a chance to participate in exclusive experiences such as meet-and-greets with ex-players. RushBet will receive merchandise such as jerseys and balls from teams and offer them to customers at sports bars, branding events and other giveaways.

The arrangement between LaLiga and RushBet also includes the awarding of hospitality packages to customers. The co-branding reaches into social media as the sportsbook and the league will have a presence together in each other’s accounts.

“This new expanded agreement will bring LaLiga even closer to our fans, sharing all the excitement and emotion that LaLiga has to offer,” added Oscar Mayo, Executive Director of LaLiga.

“As our fans know we have played with passion for many years, now, we are thrilled to share all the adrenaline of LaLiga with RushBet’s customers in Colombia and other countries.”