Spanish sports betting operator Sportium will start operations in Colombia as part of its international expansion process, the company has announced. The Colombian site is expected to be fully operational within the coming months.
Its entry into Colombia is part of a larger process as the company seeks to expand further in the region with the opening of an office in Panama having opened its first sports betting shop there in September 2016.
Sportium is a joint venture between Ladbrokes and CIRSA and is already present in Mexico as well. The website (www.casinolife.com.mx) offers sports betting and casino products, bingo and over 200 slot games. Ladbrokes was permitted to launch a new regulated website in Mexico due to Casino Life, Cirsa’s Mexico land based casino business, which was authorised by the regulatory body: SEGOB. It is already one of the leading multi-channel betting operators in Spain and the official betting partner of La Liga. Its launch in Panama has already reaped positive results according to CIRSA.
Executive Director of the company Alberto Eljarrat confirmed the move to press saying that the Colombian market was particularly attractive due to the huge passion for sports in the country and that the site will offer a wide offer of sporting events online. Colombia has made major progress of late when it comes to regulating online gaming and is now actively seeking to block unlicensed sites which are offering their services to locals. Online gaming laws began to be tightened after legislation was passed in 2015 and 2016.