SPORTS BETTING

Croatia – Entain makes its mark in CEE region following SuperSport acquisition

By William - 23 November 2022

Entain CEE has completed the acquisition of the SuperSport Group, an operator with a circa 50 per cent share of the Croatian market.

Earlier this year, Entain announced it had partnered with EMMA Capital, an investment firm operating in the Central and Eastern European region, to establish Entain CEE, a strategic platform to drive expansion in the market.

Entain CEE is a unique platform created to unlock the €5bn regulated betting and gaming market opportunity across CEE. Entain CEE is led by SuperSport’s CEO, Radim Haluza.

SuperSport is a recognised brand in Croatia whose online focused sports betting and iGaming offering is underpinned by its proprietary technology solution.

Jette Nygaard-Andersen, Entain’s CEO, commented: “We are very pleased to have completed the acquisition of SuperSport, which is the first by the newly created Entain CEE.

“uperSport expands our operations into the highly attractive and regulated Croatian market, as well as establishing Entain CEE as a strategic growth platform into the wider region.

“We look forward to working with Radim and the SuperSport team alongside EMMA Capital as we execute on this exciting opportunity.”