BeLucky, a Curacao-based sportsbook and casino, has launched their affiliate programme in partnership with Income Access.
The new programme is integrated with the Income Access tracking and reporting software as well as its proprietary Ad Serving tool.
Nicky Senyard, founder and CEO of Income Access, said: “We are pleased partner with BeLucky to power their affiliate programme. With a diverse portfolio and a focus on particular markets, Canadian and Latin American affiliates will surely benefit.”
Daniel White, affiliate manager of BeLucky said: “We feel as though certain markets are lacking dedicated affiliate programmes. We are looking to change the affiliate landscape by offering affiliates strong service as well as a programme that is particularly aimed towards the Canadian and Latin American gambling markets.”
BeLucky is regulated by the Curacao eGaming Authority and has a portfolio that aims to meet the needs of the Canadian and Latin American markets. With sports betting software from Automated Software Systems, players can choose to wager on a wide range of sporting events including baseball, basketball, ice hockey, football, MMA, tennis and more. To augment the betting experience, BeLucky also offers a live betting option where players can wager on events happening in real time. The brand is also in the process of building a virtual sport betting arena.
To diversity their portfolio, BeLucky hosts a suite of casino games provided by TopGame. Popular slot titles are offered, including Sugar Rush, Magic Crystals and Aladdin’s Treasure, while classic casino games such as blackjack, roulette and war are also available. Players can take a spot at the table in a variety of live casino games from the comfort of their home.
To welcome players to the site, BeLucky offers a 60 per cent sign up bonus of up to $2,000 to all new registrations. The brand offers a variety of ad hoc promotions and bonuses as well, to reward returning players. As part of the BeLucky programme, affiliates can earn up to 50 per cent revenue share. The default commission structure starts at 20 per cent revenue share and increases incrementally based on affiliate performance.
The team at BeLucky will provide affiliates with ample content to effectively promote the brand such as game reviews, newsletters, targeted banners, and customisable landing pages that can host affiliate logos. To ensure affiliates are able to convert the most players possible, Income Access’ post-impression Ad Serving tool will be used to carefully target banners for the given market.