SPORTS BETTING

Cyprus – OceanBet makes splash with Intelitics

By Phil - 19 July 2023

OceanBet is making waves in core global markets after selecting Intelitics to power its affiliate program and paid-media channels as part of wider efforts to ramp up customer acquisition for launch.

The partnership will see OceanBet use Intelitics’ state-of-the-art platform and premium product suite to manage all affiliate and paid media activity in fast-growth markets such as Canada, and LatAm, including the Brazilian market.

Intelitics’ cutting-edge mar-tech platform is powered by granular data and AI driven insights and offers campaign monitoring and player tracking, as well as automated reporting and personalised dashboards all delivered in real-time and via a single platform.

The partnership will also benefit OceanBet’s affiliate partners, providing them with access to real-time data and analytics as well as flexible pixel tracking. This allows them to effectively manage their own campaigns and monitor their effectiveness quickly and easily.

OceanBet offers players a comprehensive sports betting and casino experience across desktop and mobile. Sports bettors can find a huge selection of markets, competitive odds, and a full casino experience with slots, table games, live dealer, and more.

The OceanBet experience is powered by Delasports and is highly localised for players in each market, from payments to customer support, bonuses, odds and games.

Allan Petrilli, VP of Sales and Growth at Intelitics, said: “We are thrilled to partner with OceanBet to power its affiliate program. Our platform and suite of tools have been designed to leverage the power of data to allow operators to monitor performance and optimise campaigns and spend in real-time.

“This will allow OceanBet to be aggressive with their spend, knowing that it is being deployed in the right areas and with the best partners. This in turn allows them to drive new player sign-ups at pace and at scale in each of the markets they target.”

Al Turner at OceanBet, added: “Intelitics was the obvious choice for us as its platform, tools and capabilities are just so far ahead of the curve. There is no other platform out there that is so intuitive to use while also providing such depth when it comes to data, monitoring and analysis. We are excited to be using Intelitics to deploy our hugely ambitious plans for our affiliate program and the OceanBet brand.”