Interactive

Cyprus – Rainmaker chooses GiG Comply tool

Gaming Innovation Group has signed an agreement with Cyprus based affiliate programme Rainmaker for its automated marketing compliance tool, GiG Comply.

Nataliia from Rainmaker explained the rationale behind the decision: ‘Compliance is one of our top priorities when it comes to advertising our brands and we are conscious of the great effort we should dedicate to it.

“We are happy to have found in GiG Comply a strategic partner to assist us on this important part of the business as we trust that the experience and expertise they have acquired in the iGaming industry will be highly beneficial.

“We are looking forward to making the most of the tool and all the features available.”

Comply can be tailored to cover market-specific legislation and advertising standards allowing operators to ensure that affiliates are aligned with their brand and responsible gaming requirements.

The self-serve solution scans thousands of web pages for content including iGaming code red words, links and regulatory requirements across multiple jurisdictions.

GiG’s compliance technology will help to ensure that Rainmaker remains in control of their marketing campaigns, allowing them to keep a step ahead of any potential breaches.

Jonas Warrer, CMO and MD of GiG Media, added: “We are excited to have added Rainmaker to our growing list of partners for GiG Comply and look forward to supporting them with their marketing compliance strategy.

“Our automated marketing and compliance technology will help Rainmaker to strengthen their affiliate marketing compliance, while ensuring that they remain in control of all their affiliate marketing, and comply with responsible gaming conditions.”