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Cyprus – Soft2Bet appoints Hamza Afifi as PR Director

By - 12 March 2021

Soft2Bet has appointed the former Head of Sales for the SiGMA Group, Hamza Afifi, as its PR Director.

Soft2Bet’s new PR Director will play a key role in the promotion of its portfolio of operator brands, including recent launches such as the gamified sportsbook, Betinia, and the cabaret-inspired casino, Winota.

Commenting on the appointment, Soft2Bet’s CEO, Boris Chaikin, said: “A warm welcome to Hamza Afifi, who we are thrilled to name as our new PR Director.

“Having enjoyed tremendous success at a range of highly regarded companies in our industry and beyond, Hamza will apply his impressive skills and experience to the promotion of our award-winning offering, and we are delighted to have him on board.”

Hamza Afifi, PR Director at Soft2Bet, commented: “From both a professional and personal perspective, joining such a widely respected company as Soft2Bet is a fantastic step for me.

“Our agenda for the year ahead is jam-packed with exciting brand launches and high-profile commercial partnerships, and I look forward to helping the team maintain the strong momentum we have generated so far.”

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