GVC has extended its existing B2B supply agreement with Danske Licens Spil, one of the largest betting and gaming organisations in Europe.
Danske offers a variety of gaming products in Denmark including the national lottery, numbers games, instant games and gambling on machines.
GVC – and previously bwin.party, the business acquired by the Group in 2016 – have supplied online gaming and poker content to DLS since January 2012, when the Danish market first regulated. The new agreement marks the second time that the contract has been renewed, having previously been extended in 2015.
Through its agreement with GVC, DLS has access to the Group’s extensive portfolio of gaming content which includes titles from leading third-party suppliers as well as exclusive games developed by the GVC’s in-house development studios.
GVC’s Head of Client Services, Ian Turnbull said: “Having supplied poker and casino games to DLS since 2012 we are thrilled to extend our relationship once again. Danske Licens Spil is the clear market leader in Denmark and we are delighted to be their long-term partner of choice.”
Søren Schneider, Director of Product Management, Danske Licens Spil said: “Danske Licens Spil has been a strong market leader in the liberalised Danish market since 2012. One of the reasons for our continual growth is our strong relationship with the GVC Group. With access to their casino and poker platforms combined with our joint exclusive content development it was a logical decision to extend our relationship for three more years.”