SPORTS BETTING
Denmark – NordicBet resumes Liga sponsorship following regulation change
By Lewis - 27 May 2021
Betsson Group, through its brand NordicBet, and Divisionsforeningen, have agreed to resume the sponsorship of the first division football league in Denmark.
Through the renewal, the second highest football league in Denmark will again be known as NordicBet Liga in the new season. NordicBet has been sponsoring the league since 2017 but was paused last year due to a change in regulation.
The sponsorship can now resume as the regulations were amended, with the newly signed agreement covering the 2021/2022 season.
“We are happy that in cooperation with NordicBet, we can announce such positive news and continue our great cooperation after a year’s break. In NordicBet, we have a dedicated and stable partner with a focus on responsible gaming.
“They are a partner that is supporting Danish football even in such a challenging time for world football. This extension sends a signal that Danish football is still worth supporting”, commented Claus Thomsen, CEO of Divisionsforeningen.
