Interactive
Denmark – Online gaming surpasses land-based casinos in Denmark
By Phil - 19 April 2018
Online gaming revenues have surpassed those of land-based casino in Denmark for the first time in 2017 according to figures released by the Danish Gambling Authority Spillemyndigheden.
Online casinos generated 1,806m DKK in GGR in 2017, 234.5m DKK higher than 2016, representing growth of 15.6 per cent.
GGR for the seven land-based casinos meanwhile was 375m DKK in 2017, 5m DKK lower than 2016 – a fall of 1.3 per cent.
The report stated: “In the fourth quarter of 2017, 51.5 per cent of GGR for the regulated Danish gambling market was generated online. In comparison, this figure stood at 47.4 percent in the fourth quarter of 2016. The online market includes GGR from online casinos, online betting, and online sales of lottery products, while land-based gambling refers to land-based casinos, gaming machines, land-based betting, and sales of lottery products in shops and kiosks. Growth in GGR between 2016 and 2017 is primarily attributable to increased online sales. In the fourth quarter of 2016, total GGR is estimated to 2,232m DKK, which rose by 214m DKK to 2,446m DKK in the fourth quarter of 2017. Over the same period, GGR for online gambling grew by 201m DKK. Growth in the online sector follows broader societal consumption trends, while at the same time reflecting that it is the online sector that was most affected by the partial liberalisation of the gambling market in 2012.”
Gaming machines are the most popular type of game in online casinos, accounting for 61.5 per cent of GGR, followed by roulette, 11.3 per cent, blackjack, 10.4 per cent and commission games, 7.3 per cent such as multi-player poker. The other category covers a range of games, including video poker.
Total GGR for the Danish gambling market was 9.2bn DKK in 2017. The report added: “As a share of our total gambling spend, Danes spend more on betting and casino games than its European counterparts, but less on lotteries. Measured according to GGR per capita, Danes are third for both betting and casino games, and thirteenth for lotteries.”
Danes spend an average of 38.50 DKK on gambling products per week. If a Dane gambles online, there is a nearly 50/50 chance that they are male and under 35.
Lotteries generated 2,837m DKK in GGR in 2017. Lotto games, including Joker and Eurojackpot, form the largest segment, followed by the class lotteries, scratch-cards, Keno, and bingo (including Boxen). Charity lotteries are estimated to have generated an additional 270 million DKK in GGR.
Gaming machines generated 1,487m DKK in GGR in 2017, 17m DKK lower than 2016 marking a fall of 1.1 per cent. Gambling arcades accounted for 1,147m DKK in GGR, with restaurants with an alcohol licence generating the remaining 340m DKK.
There were approximately 25,600 gaming machines in operation in Denmark in 2,690 locations, of which 1,135 are gambling arcades and 1,555 are premises with an alcohol licence. There were 345 licence holders with permission to operate gaming machines.
