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Denmark – Scientific lands Danish lottery deal

By - 2 March 2016

After a competitive procurement process Danske Spil A/S in Denmark has awarded two major contracts with their lottery and gaming business.

Scientific Games was awarded a seven-year contract for Danske Lotteri Spil’s, the Danish Lottery, new systems technology including game solutions and services. The Danish Lottery’s legacy systems technology had been provided by another supplier since 1990. In addition, the Company won a five-year contract for Danske Spil’s interactive player account management (PAM) solution and services that will unify the player experience across products and distribution channels. Both contracts may be extended by Danske Spil for up to two years. Scientific Games, which also provides instant games and interactive products to Danske Spil, is well-positioned to develop their new systems and PAM technology through a holistic understanding of Denmark’s market and consumers.

H.C. Madsen, CEO for Danske Spil A/S, said:”Scientific Games has demonstrated that their integrated systems technologies, expertise and quality of service meet the complex business needs of Danske Spil for secure lottery and gaming operations. We believe that a new open architecture system, advanced lottery numbers games and unified PAM solution will play an important role in our overall mission to increase revenues in the coming years.”

The heritage of the Company’s world-class gaming systems, combined with its ability to enhance player experience through a proven unified PAM solution, have made Scientific Games the partner of choice for Danske Spil’s next generation technology. The Company is currently the leading provider of lottery gaming systems in Europe and the global leader in unifed PAM solutions for lotteries.

Patrick McHugh, Senior Vice President, Lottery Systems for Scientific Games, added: “Danske Spil is one of the most progressive lottery and gaming organizations in the world. Scientific Games is leading innovation in the industry for integrated technology that creates a seamless player experience across all products and all channels of play. We are a great match.”

Michael Lightman, Senior Vice President, Lottery Interactive for Scientific Games, said: “The Danske Spil interactive PAM contract demonstrates that Scientitifc Games is on the leading edge of the convergence of the lottery and gaming industries, and offers the most complete technology solutions for progressive operators seeking to deliver a unified player experience across all games and channels.”

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