G3 quizzes Head of CT Interactive, Lachezar Petrov about the purpose and future for the newly established online gaming brand
Why has Casino Technology created the separate brand CT Interactive to distribute online gaming products?
The gaming industry is experiencing a fast lane digital migration and we embraced it by creating Casino Technology Interactive (CT Interactive). The brand was founded in 2012 and from the onset offers an omnichannel gaming experience with a versatile and proved to be very successful portfolio of products. We offer an online catalogue of preferred by players over 100 HTML5 games that ware launched just recently under the name of NEON GAMES and provided through our ELEPHANT Remote Game Server, as well as a white label solution platform.
The NEON GAMES were officially premiered at this years edition of ICE Totally Gaming in London, generating huge interest. Many agreements followed our participation at the trade show which gave us the needed market push resulting in gaining presence in new jurisdictions. Since, we continue to present our solutions at the most prominent and influential gaming exhibitions internationally. We will bring the NEON GAMES at iGB Live where at stand J6 all titles could be experienced.
What are the standout products in the CT Interactive range?
The biggest difference is that we engage with customers on a whole new level that is evoked by the acceleration of advancing technology. Our products appeal to players emotions and values their needs. It’s very important given the fact that we witness increasingly shortened attention span of consumers due to the intensity of offerings in the online gaming environment.
In order to immediately keep their attention we created our unique Mystery Jackpot that connects the games from the NEON GAMES series. It has gained success to the extend of operators and players to associate our games with the special Jackpot. It is provided by our company’s BUFFALO Universal Jackpot Server that enables various configuration schemes, allowing flexible grouping of games, configurable settings, depending on the operators preferences, linking the themes to the same jackpot with common accumulation.
Our strive to offer the best solutions for both operators and players ultimately connects customers with our brand and gives the in-person experiences that is a crucial part of making customers love our products.
Who are CT Interactive’s customers? Do you build games to diversify the portfolios of operators or for the multiplicity of different players?
CT Interactive has a wide range of customers in different jurisdictions and our games are created to diversify operators` portfolio which leads to multiplication of their players that are well known to be constantly seeking for the new game on the block. Our game offerings within the NEON GAME series are always tuned with the market needs and are for all levels of experience – relaxing, classic slots to action packed games.
Last month we launched our top 36 certified for the Romanian market games from the NEON GAME series and they are already live with the biggest operators in the country, expecting the release of our games with more operators very soon.
CT Interactive’s specially dedicated games will be available shortly on the Belgian regulated market too. We are preparing titles created with the mindset of the players and operators preferences in Switzerland and many new markets. Our road map spanning to the years` end is very ambitious and fully feasible because we are ready with the right products.
Parent company Casino Technology has an established global network, how will CT interactive capitalise on this network to reach customers and build brand loyalty and recognition?
Most of our games are well known from the brick and mortar casinos and they have been among the most loved and preferred by players around the globe. That makes a solid foundation on which we are building on by reinforcing our games arsenal with new entries.
What are your goals for CT Interactive in 2019?
We live in an always-on world which is why we are providing continuous 24/7 performance. Our goals for the upcoming months are to strengthen even further our market presence, to accelerate company’s market expansion and simultaneously to release new games from the popular series of NEON GAMES.