Supplier News
Dominican Republic – Scientific to supply Hard Rock Punta Cana
By Phil - 17 October 2016
Scientific Games has secured its third casino-management systems solutions contract with a Hard Rock International-managed casino resort, signing an agreement with Inversiones y Entretenimiento PC to supply a broad portfolio of casino systems solutions to Hard Rock Hotel & Casino Punta Cana in the Dominican Republic.
The deal came after an outstanding service performance review and an extensive supplier evaluation process.
Scientific Games is replacing a competitor’s systems solutions at the Caribbean casino resort, which features a 45,000 square foot casino with more than 450 slot machines and 40 table games.
Scientific Games is the casino-management systems solution provider to the Seminole Hard Rock Hotel & Casino (Hollywood, Fla.), the Seminole Hard Rock Hotel & Casino (Tampa, Fla.) and the Hard Rock Rocksino Northfield Park (Cleveland, Ohio).
Hard Rock International’s Executive Vice President of Operations, Hotels & Casinos Jon Lucas said: “After our positive experiences with Scientific Games at our Florida and Ohio properties, it was an easy decision to engage Scientific Games once again for Hard Rock Hotel & Casino Punta Cana.”
“The strength and breadth of Scientific Games’ marketing and bonusing solutions was a key driver of our decision, as we continuously strive to drive loyalty, reward our guests and add excitement to the gaming experience at Hard Rock Hotel & Casino Punta Cana,” Mr. Lucas added.
Scientific Games will begin the systems conversion this calendar quarter.
Derik Mooberry, Scientific Games Group Chief Executive, Gaming, said: “We are greatly honoured that one of the world’s most globally recognised brands, Hard Rock International, will extend its relationship with Scientific Games at this beautiful casino resort in the Dominican Republic. Through the power of our robust marketing, player tracking, and customer-service solutions, we are confident Hard Rock International will drive player excitement, engagement and casino revenue while also streamlining operations.”
Hard Rock Hotel & Casino Punta Cana will be one of the first casino resorts to use Scientific Games’ iVIEW 4, the next-generation on-device messaging technology solution. iVIEW 4 displays dynamic marketing animations and video with instant response through a state-of-the-art multi-touch display on the gaming device – without interrupting game play.
