Interactive

Estonia – Relax Gaming pens content distribution deal with Greentube

By Lewis - 11 December 2020

Relax Gaming has entered a strategic partnership with Greentube, the Interactive Division of Novomatic, for the provision of gaming content across European markets.

The agreement has initially seen a selection of Relax’s proprietary and third-party games rolled out with Estonian online-casino brand Fenixbet, the recently launched online initiative of established land-based operator Novolotto.

Fenixbet’s online solution is run by Greentube, which provides the technology for the RMG platform and has led the integration of Relax’s content. Fenixbet’s players can now access the supplier’s proprietary games, which includes recent release Money Train 2, Snake Arena and Temple Tumble.

Quality content from Relax’s Silver Bullet studio partners have also been integrated, providing a choice of slots from brands such as Kalamba Games, Fantasma Games and 4ThePlayer. In the coming months, the partnership with Greentube is expected to be extended to additional markets, including Germany once the online market opens from in July 2021.

“Greentube is a well-respected name in the gaming industry. To be partnering with them is a feather in our cap and one that will further our reach into core European markets,” explained Daniel Eskola, Relax Gaming CCO.

“With Germany being part of our expansion strategy, Greentube’s longstanding connection with the country will serve as a major advantage to our growth plans once the regulated online sector opens next year.”

Marcantonio Bottaro, Director of Brand Operations RMG at Greentube, commented: “Our cooperation with Relax will enable both our companies to expand our reach across several regulated markets and fulfil our mission to offer the best possible player experience.

“The diversity and quality of the games provided through Relax’s aggregation platform will significantly boost Fenixbet’s offering and we are confident they will be a hit with its growing customer base.”