Europe – Live dealer specialist Asia Gaming sets sights on EuropeBy Phil - 30 October 2015
Asia Gaming, one of the largest live dealer game providers in Asia, is looking at expansion in Europe with a stand at ICE 2016 in London.
Asia Gaming’s latest live casino features and brand new range of slot games designed for the Asian market will be showcased at ICE, which will take place at the ExCel in London from February 2-4, 2016.
With almost two million Chinese and about three million Asian people living in Europe, gaming companies can use Asia Gaming’s tools to engage with a growing sector of the market that is often overlooked by European operators.
Asia Gaming Chief Executive Sky is convinced that attendees at ICE will be attracted by the company’s various solutions, including a 24-7 live casino with no downtime, squeeze baccarat for mobile, LED tables for interactive baccarat and a complete mobile solution.
“Asia Gaming wants to increase its presence in regulated markets, so Europe is an important market for us,” Sky said. “Our strategy in Europe is not to go head-to-head with the leading live casino providers in the region. Instead it will be to add something new to the operators. In Asia, it is very common for an operator to have several live casinos and we see this happening in Europe as well. As one of the market leaders in Asia where live casino is much bigger than in Europe, we believe we have a lot to offer the market.”
With Asia Gaming offering in-house development of all games, and with no other live casino software targeting Asian players in Europe, the company’s goal is to cement its position as the preferred game provider for operators targeting Asian players in Europe.
Among Asia Gaming’s list of gaming innovations is the world’s first Pre-dealing 6 cards, VIP Private Room, Squeeze Baccarat, IntelliMode Baccarat, and Interactive Bid Baccarat.
The company upholds the principle of ‘Impressive Experience Only’ which aims to deliver players extraordinary gaming experiences by providing out-of-the-box products.
The real-time live dealer gaming platform is certificated by Technical System Testing (TST), Gaming Laboratory International (GLI), and also licensed by First Cagayan and Isle of Man.
Games include Sic Bo, roulette and Dragon Tiger only with slots such as Fruit Slot, Fish Hunter and Jacks or Better.
Interactive Bid Baccarat offers a unique variation to the traditional baccarat with the chance of squeezing cards, enhancing the whole player experience by bringing the real-time attentive interaction with chatting anchors from the casino floor onto the players’ device. Another feature allows VIP players to privatise the table, controlling the pace of each game, enjoying exclusive functions such as squeezing cards, changing the dealer and shuffling whenever they want.