Interactive
Finland – Finnplay introduces new player engagement tool
By Lewis - 28 April 2020
Finnplay, the Nordic-based iGaming platform provider and gaming group, has announced the introduction of Engagement Manager – a tool which intelligently segments players, automates campaigns and optimises return on investment.
This new tool combines smart player segmentation with campaign automation and real-time analytics. iGaming operators create custom player groups, segmented by behaviour and delivering timely messages, campaigns and bonuses via automated actions.
A novel approach to a long-standing challenge for operators, the messages are delivered via email, SMS and push notification using integrated service providers. Operators also set up graphical dashboards fed by real-time data to analyse results and improve future campaigns, player segments, triggers and bonus offerings.
Erkki Nikunen, CMO of Finnplay, commented: “We are very pleased to release this important new tool to our customers to stimulate player activity and profitability. Operators are always looking for more focused ways to motivate their players, and the Engagement Manager provides an intelligent new approach to managing player segmentation, bonusing and campaign automation.”
Finnplay and its customers anticipate the Engagement Manager will generate substantial revenue growth in the short term. Finnplay has partnered with Gaming Crafts Oy, a fellow Finnish iGaming software specialists company, with its flagship product OptiKPI.
