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Finland – Golden Whale partners with Entain’s Finnplay

By - 31 January 2024

Golden Whale, the innovative provider of data-driven services for the online gaming industry, has announced that it has partnered with Entain-owned platform provider, Finnplay, to make its next-gen machine learning infrastructure available to all supported brands.

As a result of the collaboration, all technologies provided by Golden Whale – including the company’s pioneering technology layer Foundation and its revolutionary self-optimisation programme, LOOPS – will now be seamlessly integrated onto Finnplay-powered brands, empowering customers to optimise their retention and boost player engagement.

Given Finnplay is already a multi-award-winning platform provider from the Nordics that offers a diverse portfolio of supporting services such as engagement tools and regulatory compliance, the inclusion of Golden Whale’s ground-breaking AI and machine learning technologies will certainly add a number of tangible benefits to the brand’s clients as they bid to further strengthen their foothold in the market.

Eberhard Dürrschmid, Chief Executive Officer at Golden Whale, said: “Over the past couple of years, Golden Whale has been refining its technologies to deliver even more powerful results to customers – and having the opportunity to now do so on such a large scale through our partnership with Finnplay will naturally be of significant value to both businesses.

“By integrating our predictive optimisation tools and next-gen infrastructure across all Finnplay-powered brands, we can help customers gain genuine insights into their data and deliver real-time results that will be of great benefit to their retention and engagement figures. As such, it’s an exciting collaboration that we’re very much looking forward to.”

Jaako Soininen, Managing Director at Finnplay, said: “As the leading iGaming platform provider from the Nordic region, Finnplay is always looking for ways to add value to our offering and provide customers with new tools that can have a tangible impact on the success of their businesses. By partnering with Golden Whale, we believe we’ve found the perfect way to give Finnplay-powered brands an edge on the competition. By utilising their advanced data science and machine learning technologies, Finnplay customers will now gain key insights, empowering them to make optimised decisions on how to better engage with players in future.”


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