Playtech has signed a two-year extension of the company’s contract with RAY, (Finnish Slot Machine Association).
For the past three years, following a public tender, Playtech has been providing RAY with its leading Casino and Poker products according to Finnish regulation. During this time, RAY has had great success in the market with almost €50m GGR (Gross Gaming Revenue) reported for 2012 alone. RAY’s overall gaming revenues have increased significantly by integrating online gaming into its entertainment portfolio for Finnish consumers, without compromising business development across Finland’s land based gaming operations.
Shay Segev, Playtech’s COO, said: “We are very pleased that the partnership between the two companies has remained strong and that moving forward, we will continue to see the relationship grow. With the recent launch of Playtech’s Mobile Casino, RAY will have yet another platform to drive revenue and engage players in the Finnish market for years to come. RAY is a strategic Playtech partner, demonstrating our strong position in Regulated Markets.”