Interactive

Finland – Relax Gaming partners with Finnish state lottery

By William - 31 January 2020

Relax Gaming has signed a deal to supply its in-house and third-party slot portfolio to Veikkaus.

The partnership will give the Finnish state lottery access to Relax Gaming’s library of proprietary content, including popular titles Snake Arena, Temple Tumble and Money Train, as well as upcoming game launches from its roadmap.

A selection of content from the supplier’s Silver Bullet and Powered by partner studios will also be made available as part of the deal, including the latest releases from Big Time Gaming, Push Gaming, Kalamba Games and its recently extended deal with ReelPlay.

Daniel Eskola, Relax Gaming CCO, said: “Partnering with a Finnish brand as well respected as Veikkaus is a real milestone in our company journey and puts Relax Gaming on the map of the World Lottery Association. Our platform expertly collates some of the most coveted slot and casino games in the industry, featuring a vast array of titles which will appeal to the unique demands and preferences of the Finnish market.”

Over the past 12 months, Relax Gaming has accelerated the growth of its distribution network, signing a series of deals with tier one operators whilst broadening its appeal with mutually beneficial agreements with other aggregation platform providers to reach new casino brands and markets.

Jan Hagelberg, Vice President of Casino Games, added: “We are thrilled to partner with Relax Gaming. This partnership helps our mission to serve our players with the best possible content and accelerates our journey towards our 2020 business goals for Veikkaus online casino.

“By gaining access to not only the high-quality proprietary content of Relax, but also to a growing number of other suppliers’ games that our players have also asked for, we are well on our way to reaching our target.”