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Finland – Veikkaus becomes first gaming company in the world to require ID for all games

By - 5 January 2024

From the beginning of this year, Finnish operator Veikkaus became the first gaming company in the world to require identification for all of its digital and physical channel games, including scratch cards, such as the Ace and Casino lottery tickets, introduced as the latest product group.

Identification is based on the Lotteries Act, which entered into force in 2021. The purpose of identification is to prevent gambling harm, facilitate age limit control and build a safer gaming environment. Identification also makes it possible to effectively identify and intervene in risky gambling on the basis of data.

Susanna Saikkonen, Head of Sustainability at Veikkaus, said: “When a customer can only play with identification, they can track their overall gaming history. At the turn of the year, scratch cards also became subject to the annual loss limit and suspensions.”

When buying scratch cards, identification is already possible in the same way as in coupon games, i.e. with a Veikkaus card, driver’s, personal card, Kela card or mobile card found in the Veikkaus app.

At the moment of claiming a prize, the original scratch card against which the prize is paid out is still required. In other words, lottery winnings will not be paid directly to the customer’s game or bank account, just like ticket games, despite identification. The lottery win is only known when scratching and redemption requires the identification information of the lottery, which is entered into the sales terminal when the ticket is checked. You can claim your winnings and participate in the added value at any Veikkaus game sales location.

Ville Venoj√§rvi, Director of Lottery Games at Veikkaus, said: “The change is, of course, a big one for our lottery players, but players are already quite familiar with identification from ticket games. Last Christmas’ lottery sales were quite in line with expectations. Although tickets purchased in 2023 can still be redeemed without identification until the end of 2024, there was no sign of tickets being purchased for storage. This also shows that identification is a familiar way for our players, and we expect this to go well also in terms of lottery sales.”

At the beginning of the year, scratch cards became available with renewed added value. The buyer of an identified lottery ticket can participate in the added value at any point of sale with a ticket that does not have a profit. Five prizes of one thousand euros are drawn daily for added value.

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