Interactive
France – BetConstruct integrates Live Horse Racing through PMU deal
By Phil - 3 December 2018
BetConstruct has signed an international cooperation agreement with PMU – the leader and historical horse race betting organization in France.
PMU maintains and modernises 100s of racetracks as well as organising 1,000s of annual races eligible for PMU betting. The recently signed cooperation with BetConstruct gives the sports betting supplier an opportunity to stream and provide a betting market for live horse racing. The first country concerned will be Armenia, before opening the global marketing of the product during spring.
Philippe Thebault, PMU Area Manager, said: “PMU is very happy with this partnership with BetConstruct, which will give Armenian players the opportunity to bet on French horse racing within the same network with French. This was a first big step, and hopefully, this agreement will allow BetConstruct worldwide partners to enjoy French races and PMU’s product as well as allowing our organisation to extend our distribution coverage with BetConstruct.”
The horse racing is considered as a major economic sector in France with over 2.5m viewers annually, and an approximate €10bn turnover. With the purpose of strengthening and renewing the audience, BetConstruct will be supporting a betting market for French gallop and trotting races.
David Ozararat , BetConstruct Regional Director, added: “We are very pleased to collaborate with PMU and broadcast world-renowned French horse racing. This cooperation gives us and our partners the prospect prospect of new business and traffic. We believe to enlarge our synergy in the future and mutually obtain the best possible from it.”
