Interactive

France – BetConstruct partners with Barrière to launch first online platform

By Lewis - 15 September 2020

BetConstruct has entered into a long-term partnership with the Barrière Group that will see the French group unveil its betting platform backed by BetConstruct’s technology on September 16.

Leveraging BetConstruct’s technology and knowledge, Barrière will start its online betting operation as BarrièreBet, offering players sports betting, and later on horseracing as well as poker.

Available on desktop and mobile (iOS and Android apps and mobile version) starting from September 16, BarrièreBet will operate on BetConstruct’s sportsbook under ANJ’s (formerly ARJEL) licence, which enables iGaming activities in France.

The integrated platform will offer online sports wagering experiences to BarrièreBet’s new and existing players. They will have access to more than 40 sports and 200 event types, with over 30 000 sports events per year.

Dominique Desseigne, Chairman and CEO of Barrière Group, commented: “The online gaming market is a new axis of development which will allow the Group to consolidate its positions and promote its brands, as well as increase our brand awareness toward our new players and retain our land-based Casino customers.”

The Barrière Group operates 28 casinos, a gaming club, 18 hotels and 140 restaurants and bars in France. The deal

Vigen Badalyan, BetConstruct Founder and CEO, said: “With a remarkable journey that began back in 1912, Barrière has gone through many eras of growth and transformation to establish itself as one of the market leaders in French casinos.

“Now they seek to leverage the strength of their brand and their expertise to make the transition to online and we are happy to partner with them as they look to realise their online ambitions. We wish Barrière hundreds of years of success and growth in the online world.”