Casino JOA de La Seyne in the Var region of France is celebrating its eight birthday in 2024 having just experienced its ‘most prosperous year since its opening in 2016, exceeding all expectations in terms of attendance and turnover.’
The venue held celebrations over the weekend of January 5 to 6, centered around the theme of the Circus, offering all customers the opportunity to enjoy free games throughout the weekend, attracting 2,100 guests over the weekend.
Casino Director Dylan Peyras said to Journal des Casinos: “This exceptional attendance testifies to the enthusiasm generated by this event. Our establishment has undergone remarkable development since its inauguration. The gaming areas have undergone a significant post-Covid overhaul, paying particular attention to comfort and well-being thanks to a new, more airy layout of the slot machines. The regular integration of new concepts has enriched the games room, which now offers 135 slot machines, 41 electronic games stations, 34 roulette and seven Black Jack game. The table games have also undergone a lasting transformation, with the integration of side-bets and progressive jackpots in Black Jack and Ultimate Texas Hold’em, with the aim of attracting a new clientele.”
Within the casino, Le Bar des Sports, created in 2018, has established itself as an essential place for sporting events, but also for clubbing evenings, concerts, and even the organization of private parties for companies. The performance hall hosts a multitude of events: one-man shows, conventions, dance galas, festivals, trade fairs, charity events. As for the Comptoir Joa restaurant, on the top floor of the establishment, with a splendid view of the Toulon harbor, it has established itself as a true local institution.
The year 2024 promises to be a rich one for the Joa casino in La-Seyne-sur-Mer. The outdoor patio will be redesigned to offer greater comfort to visitors. “On the gaming side, new concepts will be installed in the slot machine area as well as new electronic roulette stations,” explains Mr Peyras. “The performance hall will host a series of meetings. In May, a trade fair dedicated to gaming will be held there, organised especially for the passing of the Olympic flame. The third edition of the La Loca electronic festival will also be a highlight of the year 2024, while our partnership with the La Kermesse festival, in June, will transport us into the atmosphere of the 2000s this summer.”
Since November, the casino has also hosted the Black Box concept, offering blind dinners. Plunged into total darkness, guests enjoy a menu concocted by the chef. This tasting takes the form of an immersive experience, a concept intended for those looking for a different, sensory, human and social culinary experience, which has attracted a large audience. “The servers are mainly blind or visually impaired. This invites us to question disability in general, to ask ourselves how to integrate blind or visually impaired people into a company. It also allows us to better understand their disability, by being in their place, for an evening,” explained Mr. Peyras.
“Deprived of sight, guests do not know what is on their plate or in their glass. To guess, they must use their other senses: smell, taste, touch. Although it’s not easy to pour yourself a glass of water without seeing anything and the first few minutes are a little disconcerting, you quickly acclimate, even if, to fully benefit from the discovery, the menu is kept secret. The dishes are revealed at the end of the meal,” said the casino director. Given the success it is experiencing, the experience is accessible until spring 2024, before moving to another casino in the group.
The La-Seyne-sur-Mer casino came in 46th place in the French casino ranking at the end of the 2021-2022 financial year with gross gaming revenue of €16.47m.