Interactive

France – Partouche launches PasinoBet.fr sports betting site

By Phil - 24 September 2019

The Partouche group has now officially launched, its online sportsbook site, PasinoBet.fr, in September although the site has been operational since mid-June.

PasinoBet.fr uses technology from Vivaro, a subsidiary of BetConstruct, which provides BtoB solutions to operators all over the world and also launched in France on June 14th with a site approved by the French Regulatory Authority. online games (ARJEL), Vbet.fr.

Groupe Partouche is therefore dedicated solely to the commercial and marketing aspects of its website. Six ‘ambassadors’ were recruited to play PasinoBet.fr and bring their experience from their respective sports, Jean-Pierre Papin and Djibril Cissé for football, Michaël Llodra for tennis, Marion Rousse for cycling, Vincent Clerc for rugby and Jackson Richardson for handball.

Benjamin Abou, president of PasinoBet.fr said Partouche has launched a promotional campaign primarily on the Internet and sports television channels. The site also sponsors Montpellier football club. The company’s online games will also converge on its bricks and mortar operations, with Partouche’s ten largest casinos installing a PasinoBet.fr corner.

Fabrice Paire, CEO of Partouche, said: “Given the size of the market, €700m, if we have one or two per cent we will reach our objectives quickly. The aim is to offer something extra to our players.”

French sports betting revenue shave grown by 46 per cent between 2017 and 2018.

There are other projects in the pipelines,” added Mr. Paire. “We had tried poker a few years ago. The group has other ambitions in other territories,” he added referring to Switzerland, which opened its online sector this year. Partouche is expected to launch into the online sector in Switzerland via its casino in Meyrin, near Geneva.