PMU and Onionsack have penned an extended three-year deal, worth around €150m in stakes annually to the French horse racing authority.
The only platform to understand and process bets written or spoken in a natural language, Onionsack provides an opportunity for betting operators to engage with customers via a message using their preferred channel, such as Telegram, Viber or SMS.
In 2016, Onionsack and PMU launched PariSMS. On average, PMU users place 160 bets each per month using Onionsack with close to 1.5m bets placed through the platform each month.
Jonathan Power, CEO of Onionsack, commented: “The PMU are leaders in the field of customer-centric horse racing betting, and have embraced the technological advantages that the Onionsack platform can bring. Betting by natural language is getting bigger and bigger.”
Emmanuelle Malecaze Doublet, Chief Marketing, e-commerce and International officer of PMU, added: “PMU is always looking to innovate and to improve the customer betting experience. We are focused on the digital transformation of our company and through this partnership with Onionsack the convenience we can offer to our customer is always being renewed.
“PMU and Onionsack have developed a partnership that is delivering to our customers a simple, easy way to place bets that fits in with today’s lifestyles.”