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France – Vikings Casinos buys Les Sables-d’Olonne from Barrière

By - 5 February 2016

French operator Vikings Casinos has bought the casino in Les Sables-d’Olonne, a seaside town in western France, from the Barrière group, for an undisclosed fee.

Huby Christian, CEO of the Vikings group, and Emmanuel Fiquet, the new director of casino Les Sables-d’Olonne said the casino had ‘huge potential’ despite a loss in revenue of 4.5 per cent in 2015 when it generated €4m.

They said: “We will make large investments. The 88 slots machines date back to before 2000 so many of them will be renewed. They will be more modern, with recent games. Four new products will be exclusive to France. The interior expansion work will also be carried out with closing the casino. Finally, we will be looking to replace the existing loyalty card, on which we rely heavily to boost attendance.”

The purchase takes Vikings’ casino portfolio to ten. the group records revenues of around €40m, employing around 400 members of staff.

Lucien Barrière recently sold three casinos in Leucate, Briançon and Chamonix to La Société Française de Casinos.

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